Massive media coverage of EU ambassadors’ visit signals policy shift on sustainable rice in Indonesia
Preferred by Nature’s Low Carbon Rice Project grabbed national headlines in Indonesia as it facilitated the European Union ambassadors’ visit to project areas, indicating EU-Indonesia’s stronger ties in global sustainable agriculture and climate action partnerships.
Preferred by Nature’s Low Carbon Rice Project became the focus of extensive national media attention as ambassadors and representatives from over a dozen European Union (EU) member states toured project areas across Central and East Java. The EU ambassadors’ visit signalled a growing shift in Indonesia’s agricultural policy and international climate partnerships.
In just two days, more than 180 media stories across TV, print, and digital platforms covered the EU delegation’s visit to Surakarta, Madiun, and Surabaya — a level of exposure rarely seen for a rice-focused initiative.
“This project is a prime example of how climate action and economic development can go hand in hand,” said H.E. Denis Chaibi, EU Ambassador to Indonesia. “We are seeing lower emissions, stronger rural economies, and deeper cooperation between Europe and Indonesia.”
The SWITCH-Asia-funded project, implemented by Preferred by Nature in collaboration with People’s Coalition for Food Sovereignty (KRKP) and the Indonesia Rice Millers and Traders’ Association (PERPADI) , showcases a shift toward climate-smart rice production. Ambassadors met with national, provincial, and local leaders, including Central Java Governor Ahmad Luthfi and East Java Vice Governor Emil Dardak, who publicly endorsed scaling the model.
“The SWITCH-Asia Low Carbon Rice Project is not just about cleaner technology — it’s about strengthening food security, empowering farmers, and protecting our environment.”
Central Java Governor Ahmad Luthfi
Vice Governor Dardak added, “In Ngawi, Madiun, and beyond, we are seeing how innovation can uplift rural communities while preserving our climate.”
Media spotlight and key themes
Media outlets like Kompas, Detik, Antara, and Kompas TV focused on:
- Mill-level innovation: Switching from diesel to electric rice mills is reducing emissions by 13% and cutting energy costs by up to 40%.
- Market access: The project connects producers to climate-conscious buyers through supply chain alignment.
- Collaborative governance: Coverage highlighted how EU-Indonesia cooperation supports provincial climate strategies aligned with national and global goals.
- Grassroots engagement: Direct conversations between EU delegates, farmers, and millers gave a human face to climate action.
Cultural diplomacy also played a role. The ambassadors participated in a batik workshop and a royal Javanese lunch, emphasising Indonesia’s local heritage as part of its sustainability story.
A tipping point for sustainable rice?
Preferred by Nature sees the surge in public and media attention as a turning point. “This proves that sustainable rice is no longer a niche technical topic — it’s becoming a national conversation,” said Peter Feilberg, Executive Director.
As the project enters its fourth year, discussions are already underway to expand beyond the current pilot areas, reflecting Indonesia’s evolving policy stance on sustainable agriculture.
Learn more about our Low Carbon Rice project.
For more information, please contact:
Hafizh Mulia
