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The travel sector, driving 10% of global GDP and supporting over 319 million livelihoods, is an economic force and resource steward

Why travel?

At Preferred by Nature, we believe that responsible business practices are key to ensuring that nature and the environment are protected, respecting human rights, and mitigating climate impacts. Our current strategy identifies tourism and travel as a key sector where we should focus our work to drive sustainability and where sustainable practices have proven to be transformative. These practices stimulate local economies, provide employment opportunities, foster cross-cultural understanding, and contribute to the preservation of biodiversity.

Sustainable travel impact: By promoting conservation efforts, preserving natural habitats, and utilising renewable energy sources, sustainable travel contributes to positive social and environmental change.
Sustainability solutions: We continuously explore synergies, challenges and opportunities in implementing sustainability tools such as training, certification, and advisory solutions for the travel sector.
Environmental concerns: Despite its potential benefits, poorly planned tourism development can lead to environmental degradation and cultural erosion, necessitating intervention.
Future vision: Our goal is to contribute to a future where travel serves as a force for lasting social and environmental benefits, and where we are a trusted source of guidance and promotion of responsible travel choices worldwide.

What are the challenges?

Embarking on sustainable travel presents a myriad of challenges. The travel sector's significant carbon emissions, amounting to 8% of the global total, call for collaborative efforts to reduce its environmental impact. Managing resources effectively is imperative to alleviate strain on ecosystems, necessitating comprehensive strategies such as certifications and partnerships for conservation. Cultural preservation is paramount, demanding tourism practices that respect and safeguard the diversity of local cultures. 

Waste management emerges as a critical concern, with sustainable disposal methods required to mitigate environmental degradation. Ensuring social equity is essential, with fair distribution of benefits vital to enhancing the well-being of communities touched by tourism. Water conservation efforts also play a crucial role in protecting ecosystems and sustaining local livelihoods. Additionally, promoting ethical tourism practices is fundamental for fostering responsible behaviour among travellers and securing the industry's long-term sustainability.


The bucket list for sustainable travel planning: five essentials you should know about

Planning for a vacation with a positive impact on our lives as well as on the environment? Have you ever thought about how we travel, how green a destination is, and to whom we give our money? Most importantly, are we creating any harmful impact on the destination, its environment, communities or wildlife?

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30 years of impact

Creating sustainable impact is at the heart of our mission.



farmers, workers and land managers are assured that their well-being, human rights and cultural heritage are protected.


32.6 million

hectares of land where nature and environment are protected from degradation and conversion through use of sustainability standards.



tonnes of CO2 emissions have been reduced, thus lowering the climate impact.

The link between the travel sector & climate

Meet our expert

Our goal to foster lasting, positive transformations in key agricultural and forestry products around the world is guided by seasoned professionals. These experts bring a wealth of practical knowledge from their extensive time in the field and their involvement with international supply networks. Hear their perspectives on progress in their respective fields.

Saúl Blanco Sosa

Director, Sustainable Travel Programme

Explore other focus areas


Biomass is essential for sustainable development, reducing carbon emissions, and providing renewable energy. Its growing utilisation highlights its importance in combating climate change and promoting sustainable practices across various industries.

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While vital for food security, cattle also contribute to deforestation and climate change. Focused efforts are needed to promote sustainable practices that enhance biodiversity, soil health and the well-being of people and animals.

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Addressing climate change is urgent for sustainable development. Reducing greenhouse gas emissions emissions through innovative strategies is essential to mitigate its impact.

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Cocoa farming impacts the environment, economy and climate globally. Sustainable practices such as agroforestry can mitigate its negative effects, making cocoa relevant for climate change mitigation.

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Balancing economic sustainability with responsible production practices is crucial in the coffee industry. Adapting to climate change while meeting rising global demand is essential for sustainable coffee production.

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Revitalising ecosystems is crucial for our planet’s health and preservation. Combating deforestation and degradation with sustainable practices ensures long-term recovery.

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Palm Oil

Palm oil production supports economies but raises environmental and social concerns. Sustainable practices are crucial to address issues such as deforestation and labour rights.

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Rice production significantly impacts climate and nature. Addressing emissions, water usage and deforestation in rice farming can lead to positive environmental changes.

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Natural rubber is essential for industries but contributes to deforestation and biodiversity loss. Addressing sustainability concerns such as poor working conditions is crucial in rubber production.

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Soy plays a vital role in global food security and biofuel production. Emphasising sustainable growth is essential to address environmental challenges in soy farming.

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Timber's global impacts on people, nature and climate require sustainable management. Forests are essential for biodiversity as well as soil and water conservation.

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The travel industry's sustainability intersects with environmental conservation and cultural preservation. Responsible consumption and support for local communities are crucial for sustainable travel.

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Our mission extends beyond these focus areas to any crop or product with potential for sustainable impact. We support conservation and ecosystem restoration projects worldwide and help businesses adapt to changing regulations.

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We work with businesses on all aspects of their sustainability journey


Strengthen your organisation’s commitment to sustainability, showcasing impactful business transformations.

Tailored services

With over 30 years of experience in sustainability, our experts can support you in enhancing your sustainability journey.

Expert courses

Engage in impactful training experiences through our programmes, project-specific sessions, or bespoke courses upon request.

Do you want to support our efforts to create a better world?

Small steps lead to a big change and all contributions are valuable.