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Preferred by Nature Certification

Discover our Preferred by Nature Certification services:

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Forest & farm manager - Preferred by Nature Certification

Elevate forestry and agriculture sustainability with efficient full or add-on options.

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Due Diligence System - Preferred by Nature Certification

Efficiently meet regulatory obligations with our Standard, aligning due diligence and supplier management activities with the EUDR.

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EUDR alignment - Preferred by Nature Certification

Learn how we can support you to align with the EU Deforestation Regulation.

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Chain of Custody - Preferred by Nature Certification

Simplify product flows, meet EUDR requirements and ensure clear communication in the supply chain.

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About the Certification

Whether you are a small-scale forester or farmer or an international corporation sourcing commodities worldwide, Preferred by Nature Certification offers a solid foundation for your sustainability efforts.

A cornerstone of Preferred by Nature Certification is the Sustainability Framework, providing a comprehensive interpretation of sustainability.

The Preferred by Nature Certification is focused on performance and adaptability. Using a risk-based approach, we offer certification to all types of companies and land managers. Preferred by Nature Certification draws from several existing international sustainability schemes and aligns with applicable aspects of the UN Sustainable Development Goals (SDGs) and the EU Deforestation Regulation (EUDR).

For companies seeking to enhance their Environmental, Social and Governance (ESG) reporting, the Preferred by Nature Certification stands out as a valuable tool. It has been developed to capture a wide scope of core sustainability topics, contributing to comprehensive and credible ESG reporting.

>> Download our info sheet
>> Read our FAQs
>> Learn more about the Sustainability Framework
>> Access our Certification Service Guide
 

Certification options

Heads up foresters, farmers, supply chain companies or those involved in manufacturing and processing! Earning the Preferred by Nature Certification will put you right on track to achieve your sustainability goals. We continuously refine our Sustainability Framework through benchmarking against leading international standards. This helps us pinpoint differences and develop guidelines for businesses already certified under other sustainability programmes. Access the benchmarking results 

Learn more:

Benefits of choosing the Preferred by Nature Certification

1. Comprehensive framework for sustainability practices, covering climate considerations 

  • Clear performance-based requirements
  • Harmonises existing sustainability requirements for various products
  • Risk-based approach focusing on essential issues per product and supply chain
  • Credible, transparent and impartial implementation

2. Adaptable all-in-one, result-oriented standard 

  • Applicable to forestry, agriculture, and other sectors globally and used in land use certification and due diligence
  • Suitable for all scales, commodities, and supply chain levels (land managers, producers, factories, mills, processors, traders, manufacturers, brands, retailers)
  • Adapts to emerging markets and adjusts to new regulatory requirements, such as the EU Deforestation Regulation 
  • Covers all critical sustainability aspects, including strong requirements for due diligence and comprehensive consideration of ESG criteria  
  • Combines traditional sustainability issues with climate aspects for a holistic approach

3. Unlocking synergies with other certification schemes

  • Benchmarked against major international forestry and agriculture standards such as the Forest Stewardship Council™ (FSC™) Forest Management Standard and Rainforest Alliance Sustainable Agriculture Standard: Farm Requirements
  • Can be applied as an add-on to existing certifications, with limited additional work
  • Integrates missing components into your regular audits, maximising efficiency & cost savings

4. EU Deforestation Regulation alignment

  • Includes 46 indicators related to EUDR conformance, supporting Regulation-required risk assessments 
  • Provides certificate for alignment with the Sustainability Framework EUDR indicators
  • Certification against specific indicators from the Sustainability Framework: legality, deforestation and forest degradation
  • Facilitates decision-making for operators and other actors in the supply chain
  • Ensures smallholder inclusivity and empowerment
  • Offers additional tools, such as Sourcing Hub and Due Diligence toolkit (supply chain mapping, risk assessment)

5. Communicating sustainability and carbon mitigation efforts using the Preferred by Nature Seal

  • Validates sustainability excellence
  • Can be used in supply chains and on final products depending on the conditions met
  • Symbolises your commitment to people, nature and climate

Certified organisations

This comprehensive programme offers organisations a means to communicate their sustainability progress and gain recognition. Organisations have the flexibility to apply the programme to specific supply chains or their entire operation. The available claims can be adjusted to match the scope of their commitment.

>> Access our database of certified organisations 

Preferred by Nature Certification supports individuals and organisations in driving positive change towards a sustainable future.

Preferred by Nature has developed a framework containing a universal set of performance-based principles and criteria that address core aspects of sustainability across commodities and supply chains.

The Sustainability Framework, which is the core normative standard of the program, is built on our decades of experience mapping supply chains, working with land managers and assessing risk worldwide. It can be used for land managers, retailers, and every step in between.

Preferred by Nature Certification is also aligned with emerging Environmental, Social and Governance (ESG) reporting standards. This makes it a valuable resource for individuals and organisations committed to good ESG practices.

The Certification provides you with knowledge, tools and resources to build a sustainable future, from reducing carbon emissions to promoting social responsibility and nature protection.

Work with us

Backed by our dedicated team, you’ll be able to create a roadmap for your sustainability journey, make informed decisions and positively impact people, nature and climate.

Earn the Preferred by Nature Certification and play an active role in shaping a brighter future!

The Preferred by Nature Seal

The Preferred by Nature Seal is your gateway to showcasing your organisation’s commitment to sustainable practices. It signifies that your products support farm or forest management with respect for people, nature and climate.

Unlock the Seal’s potential

1. Certified foresters and farmers may use it to communicate the organisation's certified status: Certified organisations can display the Seal across their communication channels, affirming their certified status.

2. Using the Seal in relation to final products: Organisations aiming to use the Seal in relation to final products must be certified against the Sustainability Framework and also:

  • Manage carbon footprint: This includes measuring the products carbon footprint and having a transparent plan for reducing it. Conformance with the Preferred by Nature Carbon Footprint Management Standard is required. 
  • Ensure positive impact: Make a financial contribution to projects that promote climate and biodiversity positive impacts, generating tangible benefits for people, nature and climate. Various options are available for this, as detailed in the Preferred by Nature Seal Use Policy.

3. For segregation: Organisations involved in manufacturing, processing or trading of non-final products may also use the Seal for segregation purposes. This method helps distinguish certified products as they journey through the supply chain.

Learn more:

Standards overview

PBN-01 Sustainability Framework

Contains the principles, criteria and indicators for sustainability, and includes indicators for farm/forest certification, and indicators relevant for processing facilities. It can be used in its generic form, or a commodity adapted form (we will develop commodity adaptations where needed). A subset of the Sustainability Framework is applicable to entities that hold Chain of Custody certification, such as processing, manufacturing and traders. The requirements focus on labour rights and health & safety in the value chain. (Download)

 

PBN-02 System Requirements

Requirements for organisations seeking Preferred by Nature certification. The standard aims at providing requirements for handling systems to ensure consistent implementation of Preferred by Nature certification requirements. (Download)

 
 
 

PBN-03 Supply Chain Management and Due Diligence Requirements

Contains requirements for entities seeking certification using a due diligence approach to securing low risk of violations of the Sustainability Framework (or regulatory) requirements in their product supply chains and at the source of the raw material. (Download)

 
 

PBN-04 Seal Use Policy

Requirements for companies using the Preferred by Nature Certified Seal. Also includes the requirements for climate compensation. (Download)

 
 
 
 

PBN-05 Chain of Custody and Traceability Standard

Generic Chain of Custody standard outlining the requirements for the models of Chain of Custody accepted under the Preferred by Nature Certification. (Download)

 
 
 
 

PBN-09 Terms and Definitions

A key document containing expansion on the different terms and definitions used in the Preferred by Nature Certification programme documents. (Download)

 
 
 
 

PBN-13 EUDR-aligned Indicators

Subset of the PBN-01 requirements, containing the indicators relevant to meeting deforestation and legality obligations of the EU Deforestation Regulation. These indicators are used to evaluate companies under the “Regulatory Scope”. (Download)

 

 

Documents

PBN Cert rules cover
Preferred by Nature Certification Forest & farm certification Chain of Custody certification Due Diligence System certification EUDR alignment
Preferred by Nature Certification - Certification Rules V1.0

This document provides detailed information about how the programme operates fo...

This document provides detailed information about how the programme operates fo...

Benchmarking summary & add-on indicators: Sustainability Framework & Forest Stewardship Council Chain of Custody Standard
Preferred by Nature Certification Chain of Custody certification
Benchmarking summary & add-on indicators: Sustainability Framework & Forest Stewardship Council Chain of Custody Standard

By comparing the FSC CoC Standard with our own Sustainability Framework, we hav...

By comparing the FSC CoC Standard with our own Sustainability Framework, we hav...

Preferred by Nature Certification Service Guide
Preferred by Nature Certification Forest & farm certification Chain of Custody certification Due Diligence System certification EUDR alignment
Preferred by Nature Certification Service Guide

Learn about the Preferred by Nature Certification process, including the certif...

Learn about the Preferred by Nature Certification process, including the certif...

Preferred by Nature Certification for land managers
Preferred by Nature Certification Forest & farm certification
Preferred by Nature Certification for land managers

Whether you aim to strengthen legal compliance, amplify existing certifications...

Whether you aim to strengthen legal compliance, amplify existing certifications...

Preferred by Nature Certification info sheet
Preferred by Nature Certification Forest & farm certification Chain of Custody certification Due Diligence System certification EUDR alignment
Preferred by Nature Certification Info Sheet

Discover the Preferred by Nature Certification – a practical and comprehensive ...

Discover the Preferred by Nature Certification – a practical and comprehensive ...

Preferred by Nature Certification Seal Use
Preferred by Nature Certification Chain of Custody certification
Preferred by Nature Certification Seal Use

Discover how the Hummingbird Seal can be used for on-product labelling, segrega...

Discover how the Hummingbird Seal can be used for on-product labelling, segrega...

Preferred by Nature Certification - FAQs
Preferred by Nature Certification Forest & farm certification Chain of Custody certification Due Diligence System certification EUDR alignment
Preferred by Nature Certification - FAQs

This FAQ provides answers to commonly asked questions from clients and stakehol...

This FAQ provides answers to commonly asked questions from clients and stakehol...

Sustainability-Framework-Benchmarking-Procedure
Preferred by Nature Certification
Preferred by Nature Certification - Certification scheme benchmarking procedure

This document outlines our benchmarking approach and process related to the Sus...

This document outlines our benchmarking approach and process related to the Sus...

RA SA benchmark incl EUDR JUN24
Preferred by Nature Certification Forest & farm certification
Benchmarking summary & add-on indicators: Sustainability Framework & Rainforest Alliance Sustainable Agriculture Standard

This document provides a summary of benchmark results for comparison with the R...

This document provides a summary of benchmark results for comparison with the R...

PBN-04-Seal-Use-Policy-V1.0-images-1.jpg
Preferred by Nature Certification Chain of Custody certification
Preferred by Nature Seal Use Policy V1.0

This Policy regulates the conditions for using the Preferred by Nature Seal (th...

This Policy regulates the conditions for using the Preferred by Nature Seal (th...

PBN-FSC-FM-benchmarking-summary-and-add-on-indicators-Feb24-1.jpg
Preferred by Nature Certification Forest & farm certification
Benchmarking summary & add-on indicators: Sustainability Framework & Forest Stewardship Council Forest Management Standard

This document encapsulates the benchmark findings, facilitating comparison with...

This document encapsulates the benchmark findings, facilitating comparison with...

PBN-05-COC-Standard-V1.4-images-1.jpg
Preferred by Nature Certification Chain of Custody certification
Preferred by Nature Certification - Chain of Custody and Traceability Standard

This Standard applies to organisations verified by Preferred by Nature who want...

This Standard applies to organisations verified by Preferred by Nature who want...

16 项行动以符合《欧盟零毁林法案》
Preferred by Nature Certification EUDR alignment EUDR
16 actions to conform with the EU Deforestation Regulation

This document outlines actions that farmers and foresters can take to conform w...

This document outlines actions that farmers and foresters can take to conform w...

PBN-13-EUDR-indicators-V1.4-images-1.jpg
Preferred by Nature Certification EUDR alignment EUDR
Preferred by Nature Certification - EU Deforestation Regulation aligned Indicators

To address the requirements of the EU Deforestation Regulation for forest and a...

To address the requirements of the EU Deforestation Regulation for forest and a...

PBN-09-Terms-Definitions-V1.5-images-1.jpg
Preferred by Nature Certification
Preferred by Nature Certification - Terms and Definitions V1.5

This document contains a list of terms and definitions used in the Preferred by...

This document contains a list of terms and definitions used in the Preferred by...

PBN-01-Sustainability-Framework-V1.4-1.jpg
Preferred by Nature Certification
Sustainability Framework Standard V1.4

The Preferred by Nature Sustainability Framework has been revised to provide a ...

The Preferred by Nature Sustainability Framework has been revised to provide a ...

EUDR Service info sheet
EUDR Preferred by Nature Certification EUDR alignment
EUDR Service Info Sheet

The EU Deforestation Regulation (EUDR) prohibits products and commodities linke...

The EU Deforestation Regulation (EUDR) prohibits products and commodities linke...

PBN-03-DDS-requirements-V1.4-images-1.jpg
Preferred by Nature Certification Due Diligence System certification EUDR
Preferred by Nature Certification - Supplier Management and DDS Requirements

This Standard sets out requirements for organisations that want to demonstrate ...

This Standard sets out requirements for organisations that want to demonstrate ...

Sustainability Framework System Requirements V1.4
Preferred by Nature Certification EUDR
Preferred by Nature Certification - System Requirements V1.4

This document is relevant to all organisations seeking Preferred by Nature Cert...

This document is relevant to all organisations seeking Preferred by Nature Cert...

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Event title Event type Language Location Dates Status
FSC Controlled Wood Expert Course Expert course English Jurmala, Latvia 27 - Completed
EUDR: Get ready with our overview, updates and solutions Webinar Japanese Online 17 - Completed
FSC Chain of Custody Expert Course Expert course English Minnesota, USA 29 - Completed
FSC Forest Management Expert Course Expert course Spanish Argentina 27 - Completed
FSC Chain of Custody Expert Course Expert course Spanish Argentina 21 - Completed
EU Deforestation Regulation: Unpacking the latest updates and solutions Webinar Chinese Simplified Online 08 - Completed
FSC Forest Management Expert Course Expert course English Montreal, Canada 25 - Completed
EUDR: Understanding implications for US companies Webinar English Online 13 - Completed
FSC Chain of Custody Expert Course Expert course English Toronto, Canada 12 - Completed
FSC Chain of Custody Expert Course Expert course Chinese Simplified China 05 - Completed
EU Deforestation Regulation (EUDR): Implications for the agricultural sector Webinar Spanish Online 20 - Completed
FSC Forest Management Expert Course Expert course English Berlin, Germany 19 - Completed
FSC Chain of Custody Expert Course Expert course English Berlin, Germany 30 - Completed
Implications of the new EU Deforestation Regulation (EUDR) for the forestry sector Webinar Spanish Online 17 - Completed
FSC Chain of Custody Expert Course Expert course English Bangalore, India 12 - Completed
FSC Chain of Custody Expert Course Expert course English Minneapolis, Minnesota, USA 28 - Completed
FSC Forest Management Expert Course Expert course English Jurmala, Latvia 20 - Completed
Sustainability in Practice: EUDR & Carbon Footprint Management Seminar Estonian Tallinn, Estonia 16 - Completed
Sustainability in Practice - EUDR & Carbon Footprint Management Seminar Latvian Rīga, Latvia 15 - Completed
Sustainability in Practice - EUDR & Carbon Footprint Management Seminar Lithuanian Vilnius, Lithuania 13 - Completed
FSC Forest Management Expert Course Expert course English Beijing, China 06 - Completed
FSC Forest Management Expert Course Expert course English Beijing, China 06 - Completed
FSC Forest Management Expert Course Expert course Spanish Concepción, Chile 02 - Completed
FSC Controlled Wood Expert Course Expert course English Jurmala, Latvia 26 - Completed
EU Deforestation Regulation (EUDR): Business implications and impact Webinar Chinese Simplified Online 22 - Completed
FSC Forest Management Expert Course Expert course Spanish Medellín, Colombia 14 - Completed
EUDR & the Future of Forest-risk Commodities Procurement Seminar, Webinar Japanese Tokyo, Japan 12 - Completed
FSC Controlled Wood Expert Course Expert course English Online 05 - Completed
FSC Forest Management Expert Course Expert course English Jurmala, Latvia 29 - Completed
How Scientific Testing can support companies to comply with Due Diligence requirements of the EUDR? Webinar English Online 28 - Completed
How Scientific Testing can support the enforcement of the EUDR? Webinar English Online 21 - Completed
EU Deforestation Regulation (EUDR): Business implications and compliance Seminar Chinese Simplified Shanghai, China 20 - Completed
Complying with the new EU Deforestation Regulation (EUDR): A practical workshop for timber businesses Seminar Vietnamese Ho Chi Minh City, Viet Nam 13 - Completed
EUDR and FSC Policy to Address Conversion & Remedy Framework – What will it mean for Malaysian companies? Seminar English Sabah, Malaysia 09 - Completed
EUDR and FSC Policy to Address Conversion & Remedy Framework – What will it mean for Malaysian companies? Seminar English Sarawak, Malaysia 08 - Completed
EUDR and FSC Policy to Address Conversion & Remedy Framework – What will it mean for Malaysian companies? Seminar English Kuala Lumpur, Malaysia 06 - Completed
Informationsdag FSC og PEFC sporbarhedscertificering Seminar Danish Denmark Completed
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