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Driving sustainable impact and innovation in forestry, agriculture, climate and global supply chains

Climate change, deforestation, biodiversity loss and social inequality are deeply rooted in the global trade of unsustainably produced commodities such as cocoa, palm oil, rice, soy and timber. At Preferred by Nature, we believe that a focused approach will yield the most sustainable result. 

With 30 years of experience working with these essential resources globally, we have chosen to concentrate on those with the most potential for scalable impact. For each focus area, we have assigned a lead and a team of sustainability experts who will consistently track, measure, and improve our sustainability results day by day, in line with our impact-driven strategy.

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Enhancing credibility: This approach ensures that any product carrying the Hummingbird Seal is making a real difference.
Expansive reach: We work with any crop – from tea to bananas and sugarcane - or products derived from forestry, agriculture, or other types of land-use, where we believe there is potential to drive sustainable impact.
Supporting projects: We actively support numerous conservation and eco-restoration projects worldwide. Through our tailored services, we help businesses adapt to changing regulatory landscapes.
Comprehensive coverage: The hard-working hummingbird in our seal symbolises our commitment to ensuring that products consumed in one part of the world do not harm people, nature, and the climate elsewhere, as our efforts span the entire value chain to uphold sustainable practices globally.

We work with any crop – from tea to bananas and sugarcane - or product derived from forestry, agriculture, or other types of land-use, where we believe there is potential for us to help drive sustainable impact.


30 years of impact

Creating sustainable impact is at the heart of our mission.



farmers, workers and land managers are assured that their well-being, human rights and cultural heritage are protected.


32.6 million

hectares of land where nature and environment are protected from degradation and conversion through use of sustainability standards.



tonnes of CO2 emissions have been reduced, thus lowering the climate impact.


Contact us

Sandra Razanamandranto 
Director of Market and Development 


Explore other focus areas


Biomass is essential for sustainable development, reducing carbon emissions, and providing renewable energy. Its growing utilisation highlights its importance in combating climate change and promoting sustainable practices across various industries.

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While vital for food security, cattle also contribute to deforestation and climate change. Focused efforts are needed to promote sustainable practices that enhance biodiversity, soil health and the well-being of people and animals.

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Addressing climate change is urgent for sustainable development. Reducing greenhouse gas emissions emissions through innovative strategies is essential to mitigate its impact.

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Cocoa farming impacts the environment, economy and climate globally. Sustainable practices such as agroforestry can mitigate its negative effects, making cocoa relevant for climate change mitigation.

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Balancing economic sustainability with responsible production practices is crucial in the coffee industry. Adapting to climate change while meeting rising global demand is essential for sustainable coffee production.

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Revitalising ecosystems is crucial for our planet’s health and preservation. Combating deforestation and degradation with sustainable practices ensures long-term recovery.

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Palm Oil

Palm oil production supports economies but raises environmental and social concerns. Sustainable practices are crucial to address issues such as deforestation and labour rights.

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Rice production significantly impacts climate and nature. Addressing emissions, water usage and deforestation in rice farming can lead to positive environmental changes.

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Natural rubber is essential for industries but contributes to deforestation and biodiversity loss. Addressing sustainability concerns such as poor working conditions is crucial in rubber production.

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Soy plays a vital role in global food security and biofuel production. Emphasising sustainable growth is essential to address environmental challenges in soy farming.

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Timber's global impacts on people, nature and climate require sustainable management. Forests are essential for biodiversity as well as soil and water conservation.

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The travel industry's sustainability intersects with environmental conservation and cultural preservation. Responsible consumption and support for local communities are crucial for sustainable travel.

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Our mission extends beyond these focus areas to any crop or product with potential for sustainable impact. We support conservation and ecosystem restoration projects worldwide and help businesses adapt to changing regulations.

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We work with businesses on all aspects of their sustainability journey


Strengthen your organisation’s commitment to sustainability, showcasing impactful business transformations.

Tailored services

With over 30 years of experience in sustainability, our experts can support you in enhancing your sustainability journey.

Expert courses

Engage in impactful training experiences through our programmes, project-specific sessions, or bespoke courses upon request.

Do you want to support our efforts to create a better world?

Small steps lead to a big change and all contributions are valuable.