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31 Jul 2026
Sustainability news

Seafood Traceability Takes Center Stage in the Fight Against Fraud-test 2

By Binita Timilsina

The European Union is dramatically strengthening seafood traceability requirements in an effort to combat seafood fraud and illegal fishing. New regulations require digital tracking of seafood products, enabling authorities, retailers, and consumers to verify where fish was caught, processed, and distributed. The move targets long-standing industry concerns about mislabeled fish and illegal, unreported, and unregulated fishing activities. With more than 70% of seafood consumed in the EU being imported, the regulation is expected to impact supply chains worldwide and force suppliers to adopt advanced traceability technologies to maintain access to European markets.

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