Nial Toner
As the Digital Marketing Lead at Preferred by Nature, Nial oversees and optimises the organisation’s digital ecosystem to strengthen our online presence and drive audience engagement. His role includes improving website performance, managing targeted social media campaigns, developing email marketing initiatives, and enhancing our digital touchpoints.
He continually improves the digital experience to attract visitors, increase conversions, and deliver a seamless journey. Additionally, he analyses digital analytics and user behaviour to refine our digital strategies and identify tactics to continue to support Preferred by Nature’s mission.
Nial has over 15 years’ experience in the industry, with most of his career focused on the ever-evolving world of digital marketing. He has worked in advertising agencies, helping brands of all sizes improve their digital presence and has led digital marketing for a global engineering company. These experiences have given him a broad understanding of the challenges organisations face in the digital space. At Preferred by Nature, he looks forward to helping deliver strong digital experiences for our stakeholders, while continuing to embrace technologies and opportunities across our digital ecosystem.
"My previous experience involved working with an organisation that put the planet at the heart of its work, and I feel it’s the same with Preferred by Nature. As a parent, I feel a greater sense of responsibility to help leave the world in a better place for future generations. Preferred by Nature’s mission resonates with me and I am proud to contribute to it."
- Digital Marketing Strategy
- Data Analysis
- Marketing Automation and Email Marketing
- Social Media Marketing
- Global Digital Marketing Experience
- Search Marketing
- Outreach Lead Generation
- Content Marketing
- Languages known: English
