Let us shape a sustainable future together
Preferred by Nature is a global non-profit working to drive sustainable impact for people, nature and climate.
Preferred by Nature, IKEA, and European Forest Institute Launch Research Project to Future-Proof Responsible Forest Management
As the threats of climate change and biodiversity loss loom, Preferred by Nature has joined forces with IKEA and the European Forest Institute (EFI) in a research project aimed at rethinking how forests are managed and conserved for future generations.
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Why we do what we do
We drive sustainable change
Every human being deserves a good life. The challenge lies in reaching this goal, while protecting the natural environment on which we depend and which is increasingly under pressure.
Building on our nonprofit mission, we have created a free and universal framework to support everyone, from smallholders to global brands, on their sustainable journey.
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We achieve tangible results
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Our approach focuses on the areas we believe hold the most potential for sustainable impact.
Learn more about our challenges, methods and results in our focus areas section.
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30 years of impact
Creating sustainable impact is at the heart of our mission.
People impact
870,000+
farmers, workers and land managers are assured that their well-being, human rights and cultural heritage are protected.
Nature impact
32.4 million
hectares of land where nature and environment are protected from degradation and conversion through use of sustainability standards.
Climate impact
32,000+
tonnes of CO2 emissions have been reduced, thus lowering the climate impact.
Our reach
5,500+
companies and organisations we work with to ensure adherence to best practices in responsible land and business management, aligned with the standards we work with
This is who we partner with to create lasting impacts
Why eco-labels matter?
Our world is faced with huge challenges. Climate change, deforestation and poverty. Preferred by Nature's experts are working globally to ensure the most critical commodities in our food and energy supply chains are produced with the highest sustainable standards.
The Hummingbird Seal on the chocolate bar you eat, the paper you write on or the furniture you sit in, is a guarantee that we have done everything we can to ensure it has been produced with respect for nature, climate and people.
Help us create a sustainable impact. Be a hummingbird!
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Knowledge hub: Sharing is caring
We share our knowledge, know-how and years of experience freely with everyone who wishes to make an impact. Visit our knowledge hub to discover articles, studies, and seminars - and feel free to share!
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Awareness is important
You can support our work by liking and sharing our impacts on social media.
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