Jing Liu
Jing Liu serves as the Senior Communications Specialist for China, responsible for owning and executing Preferred by Nature’s communications strategy across Chinese digital ecosystems. She leads the strategic communications planning, ensuring strong visibility, positioning, and credibility for the organization’s mission, services, and impact within the Chinese context. Jing manages content production for the Chinese website and social media channels and acts as a strategic advisor to China-based leadership and technical teams. She also provides advisory support across the Asia-Pacific region in coordination with Global Communications.
Before joining Preferred by Nature, Jing held several key roles in digital communications and journalism. She served as Editorial Assistant at Times Higher Education (THE) in London, managing the organization’s Chinese-language website and contributing to global editorial projects. She also worked as a Digital Marketing Executive at London & Partners, leading China-focused content production, and as a Feature Writer at Formative Content, producing features on the Fourth Industrial Revolution for the World Economic Forum.
Jing joined Preferred by Nature in May 2026.
"“Human-centred, authentic storytelling about sustainability can break down barriers and connects the present with our future.” "
- China's communications strategy and execution
- Chinese digital ecosystem (WeChat, Douyin, Xiaohongshu, video channels)
- Multilingual content production and quality assurance
- Cross-regional collaboration (China, APAC, global)
- Campaign and project leadership (online/offline)
- Analytics, KPIs, and performance reporting
- Sustainability, environment, and mission-driven storytelling
- Languages spoken: Mandarin, English
