Kerli Aava
Kerli is a Designer at Preferred by Nature, where she is responsible for creating compelling design materials that align with the organisation’s mission. Her role includes producing both digital and print visuals, as well as supporting campaigns and brand development. Kerli ensures that the design output meets high standards of quality while remaining consistent with the visual identity of Preferred by Nature.
In her role, Kerli leads design projects across a range of platforms, from digital to print. She is responsible for producing a variety of design assets, including infographics, presentations, brochures, reports, and social media visuals. Additionally, Kerli works on website design improvements, applying UX/UI principles to enhance the user experience. She collaborates closely with teams across the organisation to ensure design consistency and support for strategic communications and campaigns.
Kerli holds a Bachelor’s degree in International Economics and Business Administration from Tallinn University of Technology. She also completed intensive web development programs in France and Estonia and has pursued extensive self-study in UI/UX design and branding.
With over 5 years of professional experience, Kerli has worked with international clients, leading design projects that span branding, websites, and visual communication. Her hands-on experience has allowed her to develop a versatile skill set, ranging from front-end development to creative direction.
"I’m passionate about investing my creative capital into causes that bring about meaningful transformation — in people, communities, and the natural world. Working with Preferred by Nature allows me to apply my design skills in service of something beyond aesthetics — contributing to projects that have a tangible, real-world impact."
- Strong skills in UX/UI, graphic design and visual storytelling
- Creative directing, strategic web design, design systems and templates
- Expertise in video production, including editing and animation
- Experience in web development using HTML, CSS, and JavaScript, as well as WordPress development
- Strong project management skills
- Languages: English, French, Estonian
