Laura Villegas
Laura supports Preferred by Nature's regional visibility and outreach efforts in the Latin America (LATAM) region. She leads the development and implementation of tailored communications strategies for the region, working closely with regional teams and global colleagues to promote the organisation’s services and sustainability impacts. Her role includes supporting stakeholder engagement, coordinating external communications campaigns, and contributing to internal value propositions and messaging across a wide range of environmental and development topics. Laura also supports Global Communications efforts.
Laura brings two decades of experience in strategic communications, stakeholder engagement, and brand development across Latin America, Europe, and Asia. At Preferred by Nature, she is responsible for leading regional communication efforts that align with the organisation’s mission and support its work across forestry, agriculture, tourism and supply chains. This includes identifying regional visibility and outreach opportunities while delivering comprehensive communications planning, including guiding media relations and identifying key narratives and messaging.
In addition to her LATAM focus, Laura supports global communication efforts and contributes to global initiatives by contributing and advising on written outputs such as articles, case studies, reports and training resources.
Prior to joining Preferred by Nature, Laura held senior communications roles at the Round Table on Responsible Soy (RTRS), where she led global communications and stakeholder engagement strategies, including acting as a spokesperson across various sectoral initiatives, public sector platforms, and multilateral policy spaces. She has also worked at the Argentinian Ministry of Science and Fitch Ratings, consistently focused on strategic communications, relationship-building, and the development of impactful content.
Laura holds a Magister in Corporate Communication Management and a postgraduate qualification in Cultural and Communication Policies. She is based in Buenos Aires, Argentina.
"It’s inspiring to be part of a highly professional and purpose-driven organisation that is helping to transform complex production systems around the world, creating positive impact for people, nature, and the climate. Preferred by Nature’s approach truly resonates with me, by enabling collaboration and delivering practical solutions, it shows that sustainability is not just an aspiration, but a realistic and achievable way of producing, operating supply chains, and doing business, one that cares for both the planet and its people."
- Strategic communications and stakeholder engagement
- Sustainability-focused brand positioning
- Awareness Campaign managing
- Event promotion and media relations
- Expertise in agribusiness and voluntary sustainability standards (VSS)
- Policy engagement and public affairs (including EUDR, CSRD, CSDDD)
- Regional experience across South and Central America, EU, and China
- Languages: English, Spanish