Mascha is based in Valencia and provides strategic support to divisional leaders across multiple regions, helping them align their people strategies with the organisation’s broader goals.
Her responsibilities include guiding leaders on performance management, employee relations, onboarding, talent acquisition, and succession planning. She also contributes to the design and delivery of leadership development initiatives and learning programmes that enhance engagement and staff retention.

In addition to her strategic work, Mascha provides operational HR support, ensuring compliance with policies and procedures while fostering a positive employee experience. She works closely with the broader People & Talent team and supports talent planning in coordination with recruitment colleagues.

Before joining Preferred by Nature, Mascha held senior HR positions at GOAL Global and Concern Worldwide, managing full-spectrum HR operations across regions including Africa, the Middle East, Central America, and Asia.