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Regenerative Agriculture with Preferred by Nature  

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What Is Regenerative Agriculture?

Regenerative agriculture is a sustainable agriculture approach that supports ecosystem services and helps farming systems respond to environmental and economic challenges.

It strengthens agriculture productivity, long-term viability and landscape sustainability by improving soil health, enhancing biodiversity, and reducing reliance on external inputs.

 

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The Growing Opportunity

With more than one billion hectares of agricultural land estimated to be degraded globally, regenerative agriculture provides an opportunity to strengthen ecosystem resilience, improve farm performance, and address interconnected challenges such as biodiversity loss, climate change, and declining farm viability.

Our Approach  


At Preferred by Nature, we see farms and landscapes as interconnected systems within our regenerative agriculture work.

Soil health is a key foundation of this approach. We also prioritise long-term agricultural performance, which depends on biodiversity, water, carbon sequestration, pollination, natural pest control, and the interactions between them.

Through a systems and landscape perspective, we support holistic, locally adapted solutions that restore and enhance soils, ecosystems, and farming communities while maintaining economically viable food production, aligned with FAO's interpretation of regenerative agriculture.
 

 

What does it mean in practice? 
 

 

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Our Regenerative Agriculture Journey


We began working on regenerative agriculture in 2018 through an advisory project with tomato farmers in southern Spain.

Today, we provide advisory services in regenerative agriculture across most European countries, as well as in the US, South Asia, and West Africa.

In 2026, we published our Regenerative Agriculture Standard to enable our interested partners to pursue certification.

 

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Our services

 


Preferred by Nature offers two distinct pathways to address specific needs and objectives depending on where organizations are in their regenerative agriculture journey: Advisory or Certification.
 

→ Advisory supports organisations seeking to design, implement, and operationalize regenerative agriculture strategies and programs.

→ Certification supports organisations seeking an independent, science-based framework to assess, verify, and communicate progress and outcomes.

Organizations can choose the approach that best aligns with their objectives and stage of development.
 

 

 

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Connected resources

Advisory: 
→ Download the Regenerative Advisory infosheet to learn more

Certification:
→ The Regenerative Agriculture Standard to explore the principles, criteria, and requirements that underpin the framework.  
→ The Regenerative Agriculture tool (simplified version) to explore the scoring methodology used.

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Which pathway is right for you? 

→ Choose Advisory for support to design, implement, or strengthen your regenerative agriculture strategy and activities.  


→ Choose Certification if you are ready to independently assess, verify, and communicate your regenerative agriculture performance and outcomes.

Supporting the whole value chain:
 

The Preferred by Nature Regenerative Agriculture approach can be applied flexibly, depending on your role in the value chain:  



Scope of Application


The Preferred by Nature Regenerative Agriculture approach can be adapted to diverse production systems, commodities, and landscape contexts while maintaining a consistent approach to implementation, measurement, verification, and continuous improvement.   
 

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Local expertise. Global impact 

We connect global sustainability agendas and corporate trends with deep, localized expertise where it matters most. We operate across key global regions to ensure effective translation into local realities across Latin America, North America, Europe, Africa, and Asia.  

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Meet the experts behind our work

Global Lead for Regenerative Agriculture Advisory
gme@pbn.org
Commodity Strategy Director, Soy Commodity Lead
az@pbn.org

Let's build a more resilient value chain together. Contact our regenerative agriculture team.

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Resources

→ Join our community and receive the latest insights and updates for the sector: newsletter

→ You can also visit our trainings and webinars page to explore the available options and find the best fit for your sustainability journey. 

→ Additionally, we invite you to explore our Preferred by Nature Certification, to see how regenerative agriculture integrates with wider environmental and social requirements.   


Articles to discover: 
→ Landscape Enterprise Networks (LENs) | Preferred by Nature
→ Regenerative agriculture and why farmers should abandon the plough | Preferred by Nature
→ A regenerative farming revolution is coming to Italy | Preferred by Nature

 

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