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可持续旅行计划

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获全球认可的可持续旅游认证

旅行和旅游业将世界各地的人群、文化、社区和生态系统紧密联系在一起。随着该行业的持续增长,企业不仅需要以负责任的方式运营,更被期望以可信、透明且可衡量的成果来展示其可持续发展成效。

通过制定可持续旅游活动标准,Preferred by Nature为可持续旅游领域的企业提供认证服务。该标准是一个适用于全球的框架,旨在评估负责任的经营实践、对人文与人权的尊重以及保护自然与环境以及气候行动。

凭借数十年来在全球多个行业和地区从事可持续发展、负责任采购、认证、审核及自然资源管理方面的丰富经验,Preferred by Nature为旅游业的可持续性保障带来了务实且可操作的方法。我们的工作融合了技术可信度、实地经验以及全球统一的可持续发展框架,以支持独立且一致的评估流程。

我们的认证体系结合了独立审核、技术审查和持续进行的年度监督,以确保可持续发展承诺得到可靠且可验证实践的支撑。

全球统一的认证体系

Preferred by Nature可持续旅游活动标准已成为全球可持续旅游委员会(GSTC)认可的标准,这意味着该标准已通过独立评估并被认定为与GSTC酒店及旅行社行业标准等效。

Preferred by Nature也被列入GSTC所认可的认证机构名单,这确认了我们在运营方面符合国际公认的认证机构要求,包括特定级别的公正性、一致性、技术能力和审核诚信度。

GSTC的认可与认证合起来提供了两个互补层面的保障:

  • 其认可确认了该标准与国际公认的可持续发展准则的一致性。
  • 其认证确认了执行审核和认证决策的认证机构的能力与可信度。

这种结合增强了市场、利益相关方及目的地社区对认证过程的信心。

参考资料:

GSTC认可的标准

GSTC认可的认证机构名单       

为什么认证如此重要

旅行和旅游业的可持续性日益要求企业不仅要制定内部政策或公开承诺,更需要通过可信且独立验证的系统展示可衡量的行动、透明度及持续进步。

全球旅游市场也在快速发展。根据 Booking.com 最新的可持续发展研究报告:

  • 2025 年,游客通过Booking.com预定的展示有第三方可持续认证的住宿场所过夜房晚数超过1亿。
  • 该平台上已有超过28000家住宿场所拥有认证。
  • 69%的受访游客希望旅游平台能提供标准化的可持续发展标签。
  • 在拥有大量差旅业务的住宿供应商中,有五分之一已在企业采购和招标流程中收到了与可持续发展相关的要求。
  • 37%的游客表示,除非可持续发展声明有明确的证据支持并被清晰传达,否则他们不会完全信任这些声明

这些趋势反映出市场对可信的、透明的且经独立验证的可持续发展信息日益增长的需求。

Preferred by Nature 可持续旅游活动标准可帮助组织:

  • 展示经独立验证的可持续发展绩效。
  • 增强面向市场及利益相关方的可信度和信任。
  • 响应游客、目的地、商业伙伴、平台及监管机构不断变化的期望。
  • 提高在与可持续发展相关的举措和信息体系中的可见度。
  • 通过结构化、可衡量的方法,将可持续发展融入运营决策。

认证适用于广泛的旅游和旅游业经营主体,包括住宿服务提供商、旅行社、目的地管理公司及多地点运营机构。

信息来源:Booking.com旅游与可持续报告2026

市场相关性与可见度

全球旅游行业正日益转向依赖可信且经独立验证的可持续发展信息体系。

Preferred by Nature认证有助于企业在与负责任的旅行及可持续透明度期望相关的各种可持续性倡议、平台和市场机制中强化自身定位。

Preferred by Nature 还参与了与旅游业不断演变的可持续发展及透明度格局相关的多项倡议,包括Travalyst认证倡议。

该认证可能有助于与可持续发展信息系统和平台进行整合,这些系统和平台促进了整个旅游行业生态系统中经过验证的可持续性数据的共享,例如BeCause等倡议。

参考资料:

Travalyst认证倡议

BeCause倡议

认证程序

您可以联系我们,开始认证流程并获得服务报价。我们将与您分享信息,并指导您选择最适合您的需求和公司设置的认证范围。认证过程遵循以下五个步骤:   

第 1 步:申请流程
收到您的申请后,我们的团队将与您联系,并发送初步信息包和申请表供您填写。根据您提供的信息,我们将为您提供一份提案书,以启动您的认证流程。  
 

第 2 步:准备认证
接受建议并签署服务协议后,贵公司需要根据适用的可持续旅游标准的要求,在文件和操作两方面做好审核准备。 

步骤 3:现场审核
在商定的日期,我们将进行全面现场评估或部分远程评估。我们将通过文件审查、实地检查设施和服务、与员工和其他利益相关者面谈等方式进行评估。评估审核的平均时间为 3 天,具体取决于运营的规模和特点。 
 

步骤 4:起草报告
实地审计过程结束后,审计小组将编写初步审计报告,经过内部审查后,报告将送交您审阅。 
 

步骤 5:认证
如果审核结果良好,将做出认证决定并颁发证书。Preferred by Nature可持续旅游证书的有效期为三年。在此认证周期内,您需要接受年度审核,以验证您是否持续符合要求。这将安排在证书周年日期前 60 天内进行。
 

要更新证书并开始新的认证周期,公司必须在 3 年期限结束时接受重新评估审核。

在每次年度审核期间,都会对组织的可持续发展管理系统和实践进行评估,以确保它们始终符合本标准的四项原则: 

1.    管理和业务实践是负责任的。 
2.    人民的福祉和人权得到尊重。
3.    自然和环境受到保护。 
4.    减少和缓解气候影响。

更新认证的重新评估审核将全面评估所有标准要求。
 

投诉和解决方案

如果有人对我们的认证服务或我们的客户提出投诉,我们将根据我们的争议解决政策进行处理。如果 Preferred by Nature 的公正性受到质疑,我们可请求我们的公正性委员会处理。

可持续旅游行业的认证选项

Preferred by Nature的认证服务适用于在全球不同目的地、运营规模和商业模式下运作的各类旅游和旅游业企业。

住宿服务

认证适用于全球范围内的住宿服务提供商,包括:

  • 酒店和度假村
  • 精品酒店
  • 生态旅馆和丛林旅馆
  • 城市住宿
  • 全包式度假村
  • 具有文化遗产与文化价值的房产

该认证将评估管理体系、环境与社会绩效、气候相关实践、运营影响、供应链管理以及与当地社区和利益相关方的互动。

旅行社与目的地管理公司

认证服务同样适用于:

  • 入境旅行社
  • 目的地管理公司
  • 多目的地运营商
  • 特色旅游公司
  • 自然及文化旅游运营商

认证过程评估运营管理、供应商管理体系、将可持续性融入行程与体验、利益相关方参与、环境影响以及跨目的地和供应链的负责任旅游实践。

多地点认证

Preferred by Nature 还提供适用于以下模式的认证方法:

  • 酒店集团和连锁酒店
  • 多地点运营机构
  • 旅游企业网络

这些方法旨在提高一致性、可扩展性和效率,同时保持独立的评估与验证流程。

务实且可操作的方法

Preferred by Nature可持续旅游活动标准包括:

  • 具备已经为审核准备就绪且以影响为导向的指标
  • 针对运营的可持续性要求
  • 气候相关标准及绩效监控
  • 持续改进方法
  • 独立的年度监督审核

该体系旨在支持在不同的旅游环境和运营现实中,实现可衡量的执行效果以及可信的可持续性保障。

可持续出行标准 

Preferred by Nature 可持续旅游活动标准 现已成为全球可持续旅游理事会(GSTC)认可的标准。 

这一地位表明,该标准等同于 GSTC 行业标准,并与时俱进地解决了对推动旅游行业全球可持续发展议程至关重要的问题。此外,该标准经过更新和重新设计,与 Preferred by Nature 可持续发展框架保持一致,有助于组织实现可持续发展目标。

该标准目前包括一系列核心要求,鼓励对人类、自然和气候产生积极影响的可持续管理和实践。

通过实施新的可持续旅游活动标准,我们力求实现以下目标:

  1.  鼓励旅游组织将可持续发展作为其经营理念、管理系统和商业战略的核心部分,从而提高其在负责任旅游市场中的地位和声誉。
  2. 保护参与旅游活动的人民和社区的社会福祉、发展和人权,确保实施公平、平等和合法的劳动和商业行为,以及促进和加强经济活动和生计的关系。
  3. 确保在尊重和欣赏所有文化表现形式的情况下开展旅游活动,同时强调保护物质和非物质文化遗产的重要性。
  4. 保护旅游目的地的环境和生态系统,实施保护其完整性和生物多样性的管理制度和做法,促进合理利用自然资源,减少负面影响。
  5. 表彰获得认证的旅游机构为减少和抵消其业务活动造成的温室气体排放所做出的真实承诺和真诚努力--减轻旅行和旅游行业加剧气候变化的负面影响。
    .

该标准适用于任何寻求评估、衡量和改进其可持续发展绩效的旅游组织或活动,无论其规模大小或活动类型如何。这包括住宿、旅游运营商、旅游中心或景点以及多景点组织和/或团体。  

Standard documents

以下文件包含适用于旅行活动认证的所有要求:

  • 可持续旅游活动标准:  该标准现已成为全球可持续旅游理事会(GSTC)认可的标准,这意味着全球可持续旅游理事会(GSTC)已认可这些标准等同于其《全球可持续旅游理事会可持续旅游行业标准》。
  • 术语和定义:标准中用于澄清要求解释的技术术语定义。在解释标准指标时,它们具有规范性。 


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This document contains a list of terms and definitions that have been used in the Preferred by Nature Standard for Sustainable Travel Activities.

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EUDR: Get ready with our overview, updates and solutions Webinar Japanese Online 17 - Completed
FSC Chain of Custody Expert Course Expert course English Minnesota, USA 29 - Completed
FSC Forest Management Expert Course Expert course Spanish Argentina 27 - Completed
FSC Chain of Custody Expert Course Expert course Spanish Argentina 21 - Completed
EU Deforestation Regulation: Unpacking the latest updates and solutions Webinar Simplified Chinese Online 08 - Completed
FSC Forest Management Expert Course Expert course English Montreal, Canada 25 - Completed
EUDR: Understanding implications for US companies Webinar English Online 13 - Completed
FSC Chain of Custody Expert Course Expert course English Toronto, Canada 12 - Completed
FSC Chain of Custody Expert Course Expert course Simplified Chinese China 05 - Completed
EU Deforestation Regulation (EUDR): Implications for the agricultural sector Webinar Spanish Online 20 - Completed
FSC Forest Management Expert Course Expert course English Berlin, Germany 19 - Completed
FSC Chain of Custody Expert Course Expert course English Berlin, Germany 30 - Completed
Implications of the new EU Deforestation Regulation (EUDR) for the forestry sector Webinar Spanish Online 17 - Completed
FSC Chain of Custody Expert Course Expert course English Bangalore, India 12 - Completed
FSC Chain of Custody Expert Course Expert course English Minneapolis, Minnesota, USA 28 - Completed
FSC Forest Management Expert Course Expert course English Jurmala, Latvia 20 - Completed
Sustainability in Practice: EUDR & Carbon Footprint Management Seminar Estonian Tallinn, Estonia 16 - Completed
Sustainability in Practice - EUDR & Carbon Footprint Management Seminar Latvian Rīga, Latvia 15 - Completed
Sustainability in Practice - EUDR & Carbon Footprint Management Seminar Lithuanian Vilnius, Lithuania 13 - Completed
FSC Forest Management Expert Course Expert course English Beijing, China 06 - Completed
FSC Forest Management Expert Course Expert course English Beijing, China 06 - Completed
FSC Forest Management Expert Course Expert course Spanish Concepción, Chile 02 - Completed
FSC Controlled Wood Expert Course Expert course English Jurmala, Latvia 26 - Completed
EU Deforestation Regulation (EUDR): Business implications and impact Webinar Simplified Chinese Online 22 - Completed
FSC Forest Management Expert Course Expert course Spanish Medellín, Colombia 14 - Completed
EUDR & the Future of Forest-risk Commodities Procurement Seminar, Webinar Japanese Tokyo, Japan 12 - Completed
FSC Controlled Wood Expert Course Expert course English Online 05 - Completed
FSC Forest Management Expert Course Expert course English Jurmala, Latvia 29 - Completed
How Scientific Testing can support companies to comply with Due Diligence requirements of the EUDR? Webinar English Online 28 - Completed
How Scientific Testing can support the enforcement of the EUDR? Webinar English Online 21 - Completed
EU Deforestation Regulation (EUDR): Business implications and compliance Seminar Simplified Chinese Shanghai, China 20 - Completed
Complying with the new EU Deforestation Regulation (EUDR): A practical workshop for timber businesses Seminar Vietnamese Ho Chi Minh City, Viet Nam 13 - Completed
EUDR and FSC Policy to Address Conversion & Remedy Framework – What will it mean for Malaysian companies? Seminar English Sabah, Malaysia 09 - Completed
EUDR and FSC Policy to Address Conversion & Remedy Framework – What will it mean for Malaysian companies? Seminar English Sarawak, Malaysia 08 - Completed
EUDR and FSC Policy to Address Conversion & Remedy Framework – What will it mean for Malaysian companies? Seminar English Kuala Lumpur, Malaysia 06 - Completed
Informationsdag FSC og PEFC sporbarhedscertificering Seminar Danish Denmark Completed
Soluciones Basadas en la Naturaleza: Curso de Restauración de Ecosistemas y Proyectos de Carbono Expert course Cercedilla, Spain Completed
EU Deforestation Regulation (EUDR): Implications for the agricultural sector Webinar Online Completed
Clone of Soluciones Basadas en la Naturaleza: Curso de Restauración de Ecosistemas y Proyectos de Carbono Expert course Cercedilla, Spain Completed

Other 旅游与生态系统 Certification Schemes

Sustainability Framework Certification
Preferred by Nature 认证

通过这项包罗万象的认证,可持续发展的卓越性将更上一层楼。

Ecosystem Restoration
生态系统恢复

通过确保生态系统恢复实践的问责制,宣传您对可持续发展目标的贡献。

Sustainable Travel Programme
可持续旅行计划

获得认证可证明您对可持续旅游、保护和改善当地社会福利的承诺。

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